We start the topic of how to do the research. To research a market, we always do the exploratory and secondary research to get a basic understanding. The primary research is used to solve the problem that we can not find out in the secondary research.
We can get information for secondary research from the industry publishings or annual report of competitors. In the primary research, we can also use the questioner to help us know what customer want.
However, we should consider the correction of the data. Sometime the data are based on different meaning. Not all the secondary data are trustful and need to be used carefully.
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